The Dashboard 2.0 project showcases my journey in transforming and enhancing the widget experience for a shipment visibility product, resulting in a 126% increase in average user engagement, helping users stay up to date with relevant shipments, and make informed decisions.
Dashboard 2.0
OVERVIEW
Lead UX/UI Designer - Ideation Workshop, Concept Car, Research, Wireframe, High fidelity design, Prepare assets, Dev Handoff, Post launch user interview
Collaborated with 1 Product Manager and 5 Engineers.
TIMELINE & STATUS
4 months, Launched in June 2023
IMPACT
✔️ Delivered over 20 widgets that help users customize the dashboard based on their everyday task
✔️ Got positive feedback from beta user interview
✔️ Dashboard engagement surged 126% post launch
Shippabo Dashboard 2.0 serves as a central hub, allowing users to curate real-time supply chain data into comprehensive views.
Alongside shipment details, diverse filtered widgets offer insights such as industry news, local time zones, message threads, and more. These elements blend shipment specifics with global and social insights, providing users with engaging, multi-layered information beyond mere data reception.
MY ROLE
Why did we start this project?
Previous design
Original goal of the dashboard:
Provide relevant and reliable data
Increase awareness of the status changes in shipments
Drill into the data with an intuitive flow
..ultimately empowering users to respond effectively!
However, our users were not finding the dashboard as helpful as we had intended. So we began the journey of redesigning the dashboard.
Platform Context
Shippabo View is an integrated supply-chain visibility platform designed for suppliers and global logistic teams. It offers seamless freight services, workflow integration, and real-time insights.
Sneak Peek
✴︎ Highlights ✴︎
The map widget provides a comprehensive view of the tracked shipments.
Users can monitor the progress while also keeping an eye on shipments with delays.
Matching Real-World
The Recent Activities & Messages widget consolidates shipment updates and communication.
In different shipment pages, there are often multiple activities and communications taking place with their logistic partners. Users can conveniently access and digest the most recent updates all at once.
Faster Communication
Individual filters simplify the customization of the dashboard to suit different users' needs.
With the same dataset, users can customize the widget's viewing style. Depending on the specific data they want to focus on, they have the flexibility to personalize the visualization of the widget.
Custom Views
The Local News & Timezone widget provides additional context to users' shipments.
Our goal is to provide users with all the relevant shipment information they need right at our dashboard. By browsing local news and understanding timezones, users can stay informed and alerted about potential shipment delays and overseas communication.
Globalization & Localization
✌️ Path to success ✌️
Retrospective
Memorable moment
One unforgettable experience was leading ideation sessions, which not only broadened my own design perspective but also opened up new possibilities beyond my initial concepts. Collaborating with a diverse, cross-functional team enriched the process with valuable insights from experts in various fields.
An additional source of pride came when I learned that my ideation workshop methods had a ripple effect. Some of the team adopted these methods for their own projects and they loved it! It brings me joy to share design techniques, making design accessible to everyone and fostering a creative culture.
What I learned about myself
In creating over 20 unique widget experiences, maintaining their cohesiveness presented a significant challenge. Establishing global behaviours that harmonized the entire user experience was a crucial step toward achieving a seamless dashboard interface.
Despite the initial challenge of building numerous widgets, I discovered a passion for establishing frameworks and creating building blocks. By constructing multiple components, I developed a versatile reference library that allowed me to design with both constraints and flexibility in mind, turning what seemed overwhelming into an enjoyable and structured process.
If I could go back
The journey of redesigning my original dashboard was an enjoyable challenge, as any designer will attest that design iterations are perpetual, always evolving toward better solutions. While Dashboard 2.0 marks a successful milestone, I recognize the continuous potential for improvement.
If I could revisit certain decisions, I would delve deeper into researching different widget types, optimizing data visualizations for specific data scenarios, and enhancing inclusive design through improved color contrast and accessible font choices.