Tables is project

Tables

Platform Context

Shippabo View is an integrated supply-chain visibility platform designed for suppliers and global logistic teams. It offers seamless freight services, workflow integration, and real-time insights.

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Project Context

Shippabo Dashboard 2.0 serves as a central hub, allowing users to curate real-time supply chain data into comprehensive views.

Alongside shipment details, diverse filtered widgets offer insights such as industry news, local time zones, message threads, and more.

These elements blend shipment specifics with global and social insights, providing users with engaging, multi-layered information beyond mere data reception.

My Role

Lead UX/UI Designer - Ideation Workshop, Concept Car, Research, Wireframe, High fidelity design, Prepare assets, Dev Handoff, Post launch user interview

Collaborated with 1 Product Manager and 5 Engineers.

Timeline & Status

4 months, Launched in June 2023

Achievement

✔️ Delivered over 20 widgets that help users customize the dashboard based on their everyday task
✔️ Got positive feedback from beta user interview
✔️ Dashboard engagement surged 128% post launch

Problem with the current Tables

Global filtering system restricts users' ability to personalize their dashboard experience, limiting accessibility.

Limitation of Global Filters

High-Level Data, Limited Visualization Options

Minimal customization options and presentation of high-level data discourage users from starting their day, leading to minimal time spent and low engagement.

✴︎ Highlights ✴︎

The map widget provides a comprehensive view of the tracked shipments.

Users can monitor the progress while also keeping an eye on shipments with delays.

Matching Real-World

SNEAK PEEK

✌️ Path to success ✌️

Takeaway

Memorable moment

One unforgettable experience was leading ideation sessions, which not only broadened my own design perspective but also opened up new possibilities beyond my initial concepts. Collaborating with a diverse, cross-functional team enriched the process with valuable insights from experts in various fields.

An additional source of pride came when I learned that my ideation workshop methods had a ripple effect. Marketing team adopted these methods for their own projects and they loved it! It brings me joy to share design techniques, making design accessible to everyone and fostering a creative culture.

What I learned about myself

In creating over 20 unique widget experiences, maintaining their cohesiveness presented a significant challenge. Establishing global behaviours that harmonized the entire user experience was a crucial step toward achieving a seamless dashboard interface.

Despite the initial challenge of building numerous widgets, I discovered a passion for establishing frameworks and creating building blocks. By constructing multiple components, I developed a versatile reference library that allowed me to design with both constraints and flexibility in mind, turning what seemed overwhelming into an enjoyable and structured process.

If I could go back

The journey of redesigning my original dashboard was an enjoyable challenge, as any designer will attest that design iterations are perpetual, always evolving toward better solutions. While Dashboard 2.0 marks a successful milestone, I recognize the continuous potential for improvement.

If I could revisit certain decisions, I would delve deeper into researching different widget types, optimizing data visualizations for specific data scenarios, and enhancing inclusive design through improved color contrast and accessible font choices.

Work Highlights

Tables
UX/UI Focused

Dashboard 2.0
Data Visualization, UX/UI Focused

Mohae
Product Focused

Design Ops
Operation Focused